As a former creative director in advertising, Jonathan has always been interested in the power that words, visuals and hype have over people. Now as an artist, he’s trading the dreams he manufactured for consumers, to uncover the authentic desires and aspirations that people keep locked away. His signature series, I WANT, started with personal collections (concert stubs, baseball cards, high school yearbooks, business cards and things he had grown attached to) and now the works utilize the personal artifacts of others as source material.
Here he discovered how these accumulated collections were actually hiding secret wants that the artist had been been afraid to expose in public. As unique as a dream can be, none of these works use the same material or object twice. After the collections are collaged onto large 4×6 canvases, the words “I WANT…” are carved away. What’s left is a window through the artwork, an unfulfilled dream both conceptually and in structure. I WANT is a fantasy based body of work, that will extend as far as there are human desires.
Jonathan Rosen received a B.A. from University of Florida and a M.S. from VCU Brandcenter for advertising - launching the next 10 years of his career as an award-winning advertising creative. He later attended NYU’s Film Director’s Intensive Program and transitioned into a commercial director, while founding one of the first hybrid agency/production companies, called Lucky Branded Entertainment. Needing a creative outlet, Rosen began making art on whim and stumbled upon his future calling. In the three short years since he’s turned art into a career, he’s had exhibitions in NYC, Sydney, Taipei and Paris.
In addition to those cities, his work lives in collections in London, Mumbai and Toronto - including a signature piece at The LiveStrong Foundation in Austin. Rosen is also the founder and CEO of Artsparkr (an art-tech startup launching in early 2017) that will help artists of all disciplines find sought after career opportunities. After living overseas in London, Amsterdam and Sydney for most of his adult-life, Rosen pursues his passions in NYC, the city he was born.