Jonathan Rosen


Jonathan Rosen


Jonathan Rosen

As a former creative director in advertising, Jonathan has always been interested in the power that words, visuals and hype have over people. Now as an artist, he’s trading the dreams he manufactured for consumers, to uncover the authentic desires and aspirations that people keep locked away. His signature series, I WANT, started with personal collections (concert stubs, baseball cards, high school yearbooks, business cards and things he had grown attached to) and now the works utilize the personal artifacts of others as source material.

Here he discovered how these accumulated collections were actually hiding secret wants that the artist had been been afraid to expose in public. As unique as a dream can be, none of these works use the same material or object twice. After the collections are collaged onto large 4×6 canvases, the words “I WANT…” are carved away. What’s left is a window through the artwork, an unfulfilled dream both conceptually and in structure. I WANT is a fantasy based body of work, that will extend as far as there are human desires.


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