MEASURED.


Wallplay & MRKA Take Over Every Art Fair at Miami Art Basel 2017 With Augmented Reality


  AR produced by Wallplay Concept & AR by Wallplay

MRKA’s La Dance du Metro series, featuring a tape measure unraveling over time, serves as the perfect metaphor for just the type of measuring contest art fairs and their satellite shows, like Basel have come to be known for.

Download the Blippar app on your smartphone or tablet, open the app and point your camera phone at the fair’s logo to witness the unfolding of MRKA’s drawings.

Signed & numbered screen prints of the original Measuring Tape piece can be purchased for $200 directly from Wallplay by emailing [email protected]

Additional original watercolor crayon drawings from the Tape series, La Dance Du Metro, by MRKA, can be purchased from Wallplay’s Artsy page:

artsy.net/wallplay/artist/mrka

This spontaneous, guerilla AR takeover of Art Basel Miami Beach & the 21 satellite fairs popping up around it was conceived and produced during the fair in real-time and will continue to live on indefinitely.

Find us on instagram at @wallplayground try to capture all of the MRKA works we’ve spread throughout the fairs. Use the hashtag #measuredmrka & #wallplay to document this on-going Basel takeover.


MEASURED.

Wallplay & MRKA Take Over Every Art Fair at Miami Art Basel 2017 With Augmented Reality

Art by MRKA, AR produced by Wallplay, Curated by Laura O’Reilly



MRKA’s La Dance du Metro series, featuring a tape measure unraveling over time, serves as the perfect metaphor for just the type of measuring contest art fairs and their satellite shows, like Basel have come to be known for.



Download the Blippar app on your smartphone or tablet, open the app and point your camera phone at the fair’s logo to witness the unfolding of MRKA’s drawings.



Signed & numbered screen prints of the original Measuring Tape piece can be purchased for $200 directly from Wallplay by emailing

Additional original watercolor crayon drawings from the Tape series, La Dance Du Metro, by MRKA, can be purchased from Wallplay’s Artsy page:

artsy.net/wallplay/artist/mrka



Find us on instagram at @wallplayground try to capture all of the MRKA works we’ve spread throughout the fairs. Use the hashtag #measuredmrka & #wallplay to document this on-going Basel takeover.